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Rowayton Seafood

Rowayton Seafood is a family business and legacy landmark found at the mouth of the Five Mile Rive in Rowayton, CT. What started with a simple dream in 1978, has found its way into the minds of people from every corner of the country.

The Market resides in an old fishing shack that was once the oldest operating Lobster Co-Op on the Long Island Sound. The market was purchased in 1978 by Kevin Conroy, followed by the restaurant next door in 1996. Kevin and his family are avid fishermen and can be found regularly returning to the docks from off shore fishing adventures.

Over the years the Market and Restaurant became visually recognized and known in different ways: “The Restaurant at Rowayton Seafood,” “The Restaurant,” Rowayton Seafood Market,” “Rowayton Market,” and more. Our challenge was to establish the common brand name of “Rowayton Seafood,” while creating a sense of sub-branding for the market and restaurant. This new brand honors the story of Rowayton Seafood, a visual celebration comprised of a new logo, voice, visual language and print and digital application. It celebrates forty-four years of family, community, authenticity and of course, seafood.