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Montauk Seafood

Montauk Seafood Company is owned and operated by Wes Peterson. At this local market, it is just as much about the whole fishing experience as it is about seafood. And above all, it is about Montauk.

The core concept of its logo and brand needed to be seen through the eyes of fishermen, with Montauk always present . While not the most commonly recognized, flags are a part of the day-to-day of those who work and live at sea. The whole brand is inspired by the boldness of flags and the statement of stencil typography.

From there, design and content tell the rest of their story, applied to signage, cards, website and instagram.