Founded by Filipa Alves in 2022, Flórida Studio brings to life a cross-pollination of ideas between designers and makers, hosting a collection of handmade objects, home goods, apparel, vintage and art, alongside offerings in floral design installation and events. The brand reminds us that the creative spirit comes to life when you follow your heart while believing in the strength of collaboration.
We’ve had the honor to know Filipa for over a decade, when one might say that the first seeds for Flórida were planted. Over the last year we were able to conceptualize and build the brand from ground up, creating a new logo identity, signage, posters, other print application, creative direction and a custom ecommerce store.
Flórida works with a variety of natural materials, like seasonal and preserved flowers, handmade objects, and often organic materials that are simply find along the way. Flowers are visible in much of the print material, and found even in Gif’s of the “ó” from the logo. Even the background colors of all product photography and pages carry a floral tone.
Photography brings to life the story of the studio, where portraits of makers and collaborators are taken by Filipa herself. This demonstrates the importance of human interaction and handmade craft.