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BMA — The Art of Subtraction

BMA works in the art of subtraction, accentuating the botanical beauty of woody plants. Their work in the garden offers a poetic vision on how people can treat nature as an art form.

After having worked on their brand and website, the team at BMA engaged us to make a promotional book to capture that same artistic core of their work. The concept included multiple layers of print items that all fit into eachother to create a complete experience of BMA, including 1) a minimalist folder wrapped with illustration which holds 2) a photographic/illustrative booklet, alongside 3) field guides on postcards and a 4) posterto outline the company process and core values.