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A Touch of Salt

After years of working with Rowayton Seafood, from their branding to website, signage, apparel, they came to us with an idea: a coffee table cookbook. We worked in creative direction and design alongside longtime collaborator and lead photographer for the book, Morgan Ione. And at the helm of this project, Barbara Conroy. From naming to concepts, logo and identity, design, editing, printing, marketing and sales, we worked on every aspect of this project to insure the precision and quality of this 276 page book.

The first batch of 1,000 copies was sold in the first three weeks of a pre-launch sale. Soon following was the next thousand books printed and shipped by boat from Portugal to New York.

A project of this scope and timeline only works with a passionate team. It’s the concept that drives it, like the stories from anglers and harvesters to simply prepared recipes from the Rowayton Seafood family. And it’s the details that give it character, like the small dot below the “a” in “salt” and following in the 10 chapters, each covering a species.

Shop the book.